In the continuing saga of my logo…

 
konan knows what he’s talking about. I’ve worked on a lot of great branding + identity projects in a photog role with a number of design studios and agencies. even in my few short years doing this, I’ve seen some awesome identity developments to know the difference between effective quality aesthetic and mediocre work. designers and art directors have many different skillsets for different application. a good graphic designer can do good layout work but produce horrible identity work.

photographers rarely have extensive identity systems, with rare exception to an extent of how far they want to market themselves. commercial + entertainment photographers are usually the ones with rich content-driven websites and matching print books, because that’s the nature of their industry. portrait/wedding photographers can get away with a standard text-based logo, because the work is obviously supposed to sell itself, and because rich design doesn’t mesh with family portriaits or engagement photos.

that being sad, your first orange logo was perfect if you want to market yourself as a girls’ senior photo photographer or a photojournalist that documents cheer squads, because that logo might as well have been pink with hearts inside the letter I’s in ‘photography.’
Cheer Squads and Girls Senior Photos? I’m fine with that…

Within 20 minutes of my post today my brother was in contact to inform me that:
 
A.      Logo is too “gay”
B.       He doesn’t like script font
C.       Add a shutter instead of an “O” so people know what I do.
 
I’ll ignore the fact that he clearly didn’t read my post since I said that I don’t like elaborate images or designs in logos. What I do want to address I that he felt I should better convey what it is I “do” in my logo. I guess the word “PHOTOGRAPY” doesn’t suitably suggest my trade. I mean, how embarrassed I would be when a gentleman shows up wanting me to relive the pressure in his V5 Vertebrae; only to discover that I take photos. Oh if only I would have had a camera shutter for an “O” this whole misunderstanding could have been avoided. I have already suggested that I may change the color. I may also change the font; albeit I don’t want a serious font because I am not a serious person. Maybe there’s a fun font for me that doesn’t have a script feeling. As for comment (A)… Well, I know your in advertising/marketing and subsequently understand how to trigger a buyer’s response, but if you feel the need to criticize my logo can you not gay bash it? Maybe you can help me think of a new one in your Pilates class tomorrow morning.