Another Logo Review

In the continuing saga of my logo…

konan knows what he’s talking about. I’ve worked on a lot of great branding + identity projects in a photog role with a number of design studios and agencies. even in my few short years doing this, I’ve seen some awesome identity developments to know the difference between effective quality aesthetic and mediocre work. designers and art directors have many different skillsets for different application. a good graphic designer can do good layout work but produce horrible identity work.

photographers rarely have extensive identity systems, with rare exception to an extent of how far they want to market themselves. commercial + entertainment photographers are usually the ones with rich content-driven websites and matching print books, because that’s the nature of their industry. portrait/wedding photographers can get away with a standard text-based logo, because the work is obviously supposed to sell itself, and because rich design doesn’t mesh with family portriaits or engagement photos.

that being sad, your first orange logo was perfect if you want to market yourself as a girls’ senior photo photographer or a photojournalist that documents cheer squads, because that logo might as well have been pink with hearts inside the letter I’s in ‘photography.’

Cheer Squads and Girls Senior Photos? I’m fine with that…

Tags: logo

This entry was posted on Wednesday, August 27th, 2008 at 10:01 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.