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Things are getting heated on the logo front. My brother is standing up for his original comments and my Mom has weighed in too. Here is what my brother said:
I really like the way you framed your godfather’s quote with those giant quotation marks in the background.  It says “my brother is an idiot” without being too pretentious.
Also, it distracts the reader from the real point of the discussion; which is does my company convey what I do without using words.
I’ll give the quote thing a try.  Here’s a quote from David Ogilvy, the godfather of advertising and marketing.
Product Conveyance
It is recommended that logo includes product meaning. For example, if you are an estate agent, incorporating an illustration of a house with your logo would help convey your business to customers. A potential customer searching for a property who happens to be browsing the web or a catalog will make an instant association with your logo. From a commercial and marketing perspective we can’t recommend using this technique enoughÂ
Here is what my mom said:
Don’t change a thing! Â I like it!
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I don’t know what to think. My brother has brought in the so-called “God Father” of marketing, but he would also flip me crap at any chance he got. My mother on the other hand loves the logo… but then again she held me back to repeat 1st grade, so she could still feel bad for me and believe she has an obligation to support my “special” talent.
August 26, 2008 at 7:55 am
Have you looked at other photography logos? Perhaps this would give you an idea on whether or not imagery would be a good thing to have or not. From my experience an image does get more people involved.
August 26, 2008 at 11:59 pm
konan knows what he’s talking about. I’ve worked on a lot of great branding + identity projects in a photog role with a number of design studios and agencies. even in my few short years doing this, I’ve seen some awesome identity developments to know the difference between effective quality aesthetic and mediocre work. designers and art directors have many different skillsets for different application. a good graphic designer can do good layout work but produce horrible identity work.
photographers rarely have extensive identity systems, with rare exception to an extent of how far they want to market themselves. commercial + entertainment photographers are usually the ones with rich content-driven websites and matching print books, because that’s the nature of their industry. portrait/wedding photographers can get away with a standard text-based logo, because the work is obviously supposed to sell itself, and because rich design doesn’t mesh with family portriaits or engagement photos.
that being sad, your first orange logo was perfect if you want to market yourself as a girls’ senior photo photographer or a photojournalist that documents cheer squads, because that logo might as well have been pink with hearts inside the letter I’s in ‘photography.’
August 27, 2008 at 12:02 am
letter i’s = letter o’s
August 27, 2008 at 8:29 am
I agree with Ryan. You need to throw in some camouflage and tools. Man it up a bit.
August 27, 2008 at 11:30 am
I have an idea – why don’t we just have a logo contest! We can all email our logos to Kory and he can post them on his blog and everyone can vote.
I created the first logo but would be happy to create others to put in the running. The orange was my fault (and idea) so maybe that is why it appeals to women (I happen to be one). But I also used orange because Kory’s website is going to have mostly grey shades in it and I think orange and grey look good together.
I could be wrong though, I am just a marketing coordinator. with a business degree. So, I am definitely NOT a graphic designer nor did I study it in college, but my work is free which is why I got roped into creating a logo.
Ashley